Thank you to everyone who participated in the retailer survey. Here are some of the highlights:
92% of shoppers are influenced to shop in a store that is involved in charitable giving.
Only 22% of people under 35 know if their favorite store is involved in charitable giving.
56% of respondents will purchase a lesser quality good if it is involved in charitable giving.
78% of respondents are aware of TOMS Shoes. 4 years ago, TOMS did not exist yet they were recently rated as the #6 most innovative retail company per Fast Company.
34% of respondents had purchased a pair of TOMS Shoes. Of these 34%, 56% had purchased two or more pairs.
There is a different way to reach our generation than there is to reach the generation of our parents. We want to be associated with companies doing good.