Thank you to everyone who participated in the retailer survey. Here are some of the highlights:
92% of shoppers are influenced to shop in a store that is involved in charitable giving.
Only 22% of people under 35 know if their favorite store is involved in charitable giving.
56% of respondents will purchase a lesser quality good if it is involved in charitable giving.
78% of respondents are aware of TOMS Shoes. 4 years ago, TOMS did not exist yet they were recently rated as the #6 most innovative retail company per Fast Company.
34% of respondents had purchased a pair of TOMS Shoes. Of these 34%, 56% had purchased two or more pairs.
There is a different way to reach our generation than there is to reach the generation of our parents. We want to be associated with companies doing good.
Monday, January 3, 2011
Check out this recent video of Erick Skaff who swam 10 miles to represent and raise money for clean water projects. Erick said he came up with the idea after reading "Take Your Best Shot". We're proud of you Erick! Thank you for making a difference in the lives of so many.